Aviation Marketing and Airline Relationship Management

This three-day course underscores the importance of aviation marketing within a dynamic and competitive aviation business environment. It aims to equip participants with the essential knowledge, insights, and skills required to identify and seize opportunities for air route development and expansion. Additionally, the course enhances participants' understanding of airline relationship management, enabling them to establish robust and enduring partnerships with their customer airlines.

Topics covered : 

• Introduction to aviation policy, connectivity and hub airport business & operation
• Aero-politics, traffic rights, air services agreement (ASA), and airport slots
• Review of market positioning and strategy
• Route analysis and traffic forecasting
• Proposal preparation and meeting with targeted airlines
• New route support and incentives
• Sharing of HKIA’s efforts in enhancing its competitiveness and success stories
• The key essentials of airline customers