Communication and Crisis Management

This module aims to raise participants’ awareness of the global threats and aviation risk landscape faced by the airport transport sector, particularly airlines and airport operators in the 21st Century. It also facilitates participants to develop essential skills and knowledge to assess and manage the subsequent risks of aircraft incidents and accidents resulting in severe casualties and disruptions to air transport services. Participants could also assess the effectiveness of an organisation’s emergency response plans in response to risks and threats it faces in the 21st Century aviation environment.

Learning outcomes:

• Critically analyse the roles and responsibilities of major stakeholders in their crisis management of aircraft incidents and accidents
• Evaluate aircraft accident response infrastructure and follow up actions to restore the reputation of involved organisations
• Evaluate the roles of media and social media in accidents and the importance of a crisis communications plan
• Appraise the importance of aviation companies' contingency plan in handling accident and its consequences of not handling the crisis properly
• Relate preventative measures in the air transport sector to global aviation safety

This course is one of the modules of Advanced Master in Air Transport Management and allows participants to take the module separately.