Air Transport Market and Airline Distribution

This module gives participants a broad overview of the characteristics of airline commercial distribution, as well as the main distribution and payment tools used for airline ticket distribution and freight agents. Upon completion of the module, participants will be able to evaluate the company's distribution strategy toward an integrated distribution network.

Learning outcomes:

• Describe the airline business environment and the airline commercial distribution characteristics
• Relate the airlines with its major distribution stakeholders and service providers in the air transport market
• Develop airline corporate agreement and sales approach toward strategic distribution management
• Compare and contrast the different business models in relation to airline distribution
• Evaluate the contemporary issues in airline distribution towards an integrated distribution network

This course is one of the modules of Advanced Master in Air Transport Management and allows participants to take the module separately.